Brand Story
Cream Bread That Delivers Warm, Nostalgic Memories
Brand Story
Cream Bread That Delivers Warm, Nostalgic MemoriesFirst launched in 1964 as the Korean baking industry’s first vinyl-packaged product, Samlip’s cream bread won over all ages with its airy, hole-filled crumb and soft white cream that melts in the mouth.At the time, people lined up outside the bakery from morning, and even three dedicated production lines running 24 hours a day could not meet demand.
Half a century later, it remains a beloved classic and a true taste of memory.
Enjoy the gentle warmth of that nostalgic cream.
Brand History
1964
Launch of Cream Bread
With the introduction of new baking technology, it became the first bread in Korea to be sold in plastic packaging.
2023. 09
Officially certified by KRI and WRC.
Recognized as Korea’s best-selling cream bread, with 320 million units sold over 10 years.
2024. 02
Limited-edition “Cream Daebbang” released for the 60th anniversary of Cream Bread.
2024. 05
Opened “Cream Atelier,” a pop-up store celebrating the 60th anniversary of Cream Bread.
2024. 07
Launched four “Cream Atelier” Cream Bread
2024. 09
Winner, Object by Prize
Best Place Category
Grand Prize, Korea PR Awards
Bronze, Korea Digital Advertising Awards
Winner, &Award (Food & Beverage)
2024. 11
Grand Prize, Korea PR Awards (IMC) for Cream Bread
Reached cumulative sales of 1.9 billion units
2025. 03
Winner, iF Design Award 2025 (Typography) for Creamy White
Typeface for the 60th anniversary
1964
Launch of Cream Bread
With the introduction of new baking technology, it became the first bread in Korea to be sold in plastic packaging.
2023. 09
Officially certified by KRI and WRC.
Recognized as Korea’s best-selling cream bread, with 320 million units sold over 10 years.
2024. 02
Limited-edition “Cream Daebbang” released for the 60th anniversary of Cream Bread.
2024. 05
Opened “Cream Atelier,” a pop-up store celebrating the 60th anniversary of Cream Bread.
2024. 07
Launched four “Cream Atelier” Cream Bread
2024. 09
Winner, Object by Prize
Best Place Category
2024. 09
Winner, &Award (Food & Beverage)
2024. 11
Grand Prize, Korea PR Awards (IMC) for Cream Bread
Reached cumulative sales of 1.9 billion units
2025. 03
Winner, iF Design Award 2025 (Typography) for Creamy White
Typeface for the 60th anniversary
Brand Highlights
1,900,000,000
Cream Bread has sold 1.9 billion units since its launch
With its melt-in-your-mouth white cream and playful perforated shape, it has become a beloved national favorite across all age groups.
24 Hours
Three production lines running at full capacity
In the 1960s, at the Samlip Food Factory in Daelim-dong, people lined up outside early in the morning to buy cream bread. Its popularity was so overwhelming that even with three production lines operating 24 hours a day, demand still outpaced supply.
SINCE 1964
A beloved favorite for generations
First introduced in 1964, Cream Bread has become a legendary hit, cherished by consumers for decades.
Samlip Creamy White
To celebrate the 60th anniversary of authentic Cream Bread, discover the brand font inspired by the distinctive identity of Hangul.
Products
Cream Bread
Brand Media
