Brand Story
Full Moon Cake Filled with Everyday Good Fortune
Brand Story
Full Moon Cake is a big, round, moon-shaped cake filled with light, fluffy layers and refreshingly sweet cream!
First introduced in 1976, it is a heritage dessert inspired by the moon rabbit pounding rice, a familiar symbol of good fortune.
For more than 40 years, Full Moon Cake has delivered the same comforting flavor inviting you to enjoy memories that never fade.
Brand History
1976. 09
Launch of Full Moon Cake
2007
2012
2019
2023
2023. 02
Borumi character renewal and launch of new products
2023. 02
Production of Full Moon Cake brand film
2023. 03
6 million units sold within 50 days of renewal
2024. 01
Lucky Cheese Full Moon Launch
New Year Promotion with Sticker Social Posting Event
2024. 08
Launched Great Full Moon Cake and Events
Brand Highlights
10,000 boxes per day
Sales in 1977 and 1978
The Full Moon bread, with its round bread shape and package design featuring a lunar rabbit pounding rice, was our most popular product, selling 10,000 boxes a day.
24 Hours
Production Lines Running Around the Clock
Upon launch, demand far exceeded expectations, leading to 24-hour operation of the production lines. Loved consistently over the years, Full Moon Cake became a steady bestseller and grew into a beloved 'national snack.'
SINCE 1976
The Years Full Moon Cake Has Been Loved
Launched in 1976, Full Moon Cake has remained a cherished favorite for decades. With its unchanged flavor and comforting sweetness, it continues to evoke warm childhood memories for people of all ages.
Character
Character
Borumi is the Full Moon baker who brings wishes to people on Earth, kneading good luck into every Full Moon Cake with her sparkling heart-shaped tail.
When the full moon rises, she sets off on a cloud of fluffy cream, carrying baskets full of Full Moon Cakes to share her good fortune.
There is a folk tale that says Borumi quietly leaves a Full Moon Cake by your pillow while you sleep, and whoever enjoys it will have their wish come true.
On the night of the full moon, make a wish to Borumi!
Products
Full Moon Cake
Full Moon Cake (White Cream)
Full Moon Cake (Chocolate Cream)
Mini Full Moon Cake
Full Moon Cake
Full Moon Cake (White Cream)
Full Moon Cake (Chocolate Cream)
Mini Full Moon Cake
Brand Media
