Brand Logo
Symbol & Tagline
Logotype
Symbol & Tagline
Logotype
Brand Story
Brand Story
Samlip Hopang Comes to Mind When the Cold Wind Blows
With more than 6.8 billion units sold since its launch in 1971, Samlip Hopang is a popular winter staple, selling at a rate of more than nine units per second and making it a favorite snack in Korea.
From our beloved staples—red bean, vegetable, and pizza Hopang—to seasonal limited-edition items in on-trend flavors, we offer everything from comforting winter snacks to hearty meals and sweet treats.
Ho- Ho- Blow! Hopang!
Beyond being a simple snack, Samlip Hopang has evolved into an iconic lifestyle brand that brings delicious joy to people of all ages, anytime, anywhere.
Brand History
1971. 10
Launch of Hopang
Developed after a year of R&D
1972
Steamer Supply
Supplied steamers to retailers
2018. 11
“Winteresting” Campaign
Emoticon & Beyond Closet pajama giveaways
2019. 10
Limited Sale of Mini Humidifiers
2019. 11
Launch of Baemin “ㅎㅎ Hopang”
2020. 10
“Hojjimyi” Limited Release
2020. 11
TV Promotion on Hangout with You (Refund Sisters)
2020. 11
Samlip Hopang 50th-Anniversary Typeface
2020. 12
Donation from Fleece Hopang Sales
Sold Fleece Hopang and jackets with Hideout
Winter supplies for Big Issue vendors
2021. 10
“Hojji” Mug Edition with Fritz
2021. 11
Launch of Samlip Hopang Soy Milk & Porridge
2021. 12
“Warmth Grows” Campaign
Donated Samlip Hopang to 42 organizations
2022. 12
“Hojjimyi” Enamel Edition
2023. 01
New Year Campaign
QR-code prize giveaway with “Tteokbanga Hopang”
2023. 11
Hopang ℃ Campaign
100M KRW donation for energy-vulnerable households
2024. 06
Awarded 3 stars at the Superior Taste Awards
2024. 10
Hojjimyi × SAMUEL SMALLS
2024. 12
“Hopang Chef” (Chinese-style)
Chef Lim's Red Pepper Stir-Fry
Chef Jeong's Black Vinegar Gangjeong Hopang
2025. 01
Entry into T&T Supermarket, Canada
Expanded global export channels
Ho-ho, warm and tasty
Samlip Hopang
The idea for Hopang originated in late 1968 during a tour of the bakery market. The product was developed through more than a year of testing, carried out under strict secrecy in a location accessible to only a few. The name ‘Hopang’ comes from the sound made when blowing on a hot bun.
Introduced in October 1971 at a price of 20 KRW, four times higher than other breads sold for 5 KRW, Hopang became an instant hit as soon as it launched. From mid-October to the end of February, Hopang accounted for 15% of Samlip’s total sales, and during the peak winter months, it made up nearly half. In 1986, Hopang began to be exported not only to the U.S., the Middle East, and Canada but also to Europe. That year, Samlip set an export target of $200,000 and achieved daily sales of up to 1.7 million units.
At that time, Hopangs were 10 centimeters in diameter and weighed 90 grams, measurements which remain the same today.
Brand Highlights
6,800,000,000
6.8 billion units sold since launch!
It's the national Hopang, with memories of people eating hot Hopang steamed in a steamer called "Ho- Ho- Blow Hopang". Hopang, the nation's favorite, has sold 6.8 billion units in Korea and overseas markets.
365 Days
A year until it was launched
The idea was born after market research, and it was launched after a year-long experiment under maximum security.
SINCE 1971
Hopang has been a beloved product
Introduced in 1971, Hopang gained overwhelming popularity right after its launch.
Products
Redbean Hopang
Vegetable Hopang
Pizza Hopang
Sweet Potato Hopang
Redbean Hopang
Vegetable Hopang
Pizza Hopang
Sweet Potato Hopang
Sandoll Samlip Hopang Font
This font was developed with Korean font company "Sandoll" to represent the appearance of 'Samlip Hopang'.
This typeface preserves 50 years of Samlip Hopang heritage from 1971 to 2020 while expressing a look that continues to evolve with future trends.
It features tall, youthful letterforms with a casual mood that recall the warm “ho-ho” gesture of blowing on a hot bun. Based on Samlip Hopang’s existing BI, rounded and softly inflated grapheme shapes were added to evoke the plump form of Hopang. Curved consonants are balanced by clean, linear vowels, creating a friendly but well-structured appearance.
Brand Media
