Brand Story
Brand Story
Samlip Hotteok allows people to enjoy freshly baked hotteok, once sold only on winter streets, in the comfort of their own homes, offering a charm distinct from traditional street hotteok.
Since 1974, Samlip Hotteok has become a beloved national snack, enjoyed anytime and anywhere as an easy, delicious treat for all ages.
Simple yet satisfying, Samlip Hotteok carries the time-honored know-how of a Korean favorite. It is the most delicious, most familiar, and closest way to fill your day with warm, honey-filled enjoyment.
Brand History
1974
First produced at the Garibong factory in 1974, Samlip Hotteok was created after 3 to 4 months of experimenting with street-style hotteok recipes. Once commercialized, it quickly became one of Samlip’s iconic long-selling products. In 1974 and 1975, it recorded its highest sales, with daily shipments reaching 12,000 boxes (70-count per box).
2024
In 2024, Samlip Hotteok celebrated its 50th anniversary with “Jinny’s Kitchen Season 2” through a variety of hotteok recipes featured as PPL. The new hotteok products inspired by the show set record-breaking sales and gained global popularity.
Brand Highlights
12,000 boxes per day
Sales of 70-count boxes
At its peak in 1974–1975, Honey Hotteok sold up to 12,000 boxes per day (70 pieces per box), making it one of Samlip’s most iconic long-selling products.
4 months
From Street Snack to Samlip Hotteok
We successfully commercialized the traditional street-style hotteok after a dedicated four-month development process.
Since 1974
A Beloved Legacy of Samlip Hotteok
First produced at the Garibong factory in 1974, Samlip Hotteok remains a steady seller that continues to be loved by many today.
Products
Original Honey Hotteok
Mini Honey Hotteok
Mini Honey Hotteok with 24-Hour Rested Korean Honey Filling
Corn Honey Hotteok
Sweet Seed Honey Hotteok
Original Honey Hotteok
Mini Honey Hotteok
Mini Honey Hotteok with 24-Hour Rested Korean Honey Filling
Corn Honey Hotteok
Sweet Seed Honey Hotteok
Brand Media
