Brand Story
Korean Yakgwa,a Bite of Tradition and Sincerity
Brand Story
Korean Yakgwa is a yakgwa brand that captures Korean tradition and sincerity in every bite.
It carries on the authentic flavor and texture of traditional yakgwa, refined to suit modern tastes while preserving its heritage.
With its elegant floral pattern and rich honey sweetness, it offers a moist yet pleasantly crunchy texture as a delightful Korean snack.
Brand History
2019. 11
Royal Honey Yakgwa Entered Costco U.S.
2023. 03
Launch of Jocheong Yakgwa
Introduction of a differentiated premium yakgwa
2023. 05
Dosikhwa Yakgwa Cookies
Launched Yakgwa cookies with café Dosikhwa.
2023. 09
Participated in the largest food trade fair, Anuga
2023. 10
‘Carearth Yakgwa’ Anuga Innovation Selection
2024. 05
Launch of Korean Yakgwa Snack
Expanded the Yakgwa-based snack market
2024. 08
Launch of Mini Korean Yakgwa Twin Pack
2024. 10
Korean Yakgwa Entered Costco U.S.
2024. 10
2025 IF Design Award, Branding Category
Illustration design inspired by a rounded form and honey-glazed texture
Products
Korean Mini Yakgwa
Korean Yakgwa
Almond Chocolate Yakgwa
Korean Mini Yakgwa
Korean Yakgwa
Almond Chocolate Yakgwa
Brand Media
