Brand Story
Brand Story
Hi-myeon creates Korea’s signature gourmet noodles crafted for the Korean palate.
Our healthy, non-fried noodles are made with over 50 years of noodle-making expertise, using regional specialties sourced from across the country, along with broths and sauces developed by masters of Korean cuisine.
With Hi-myeon, enjoy gourmet noodles from all across Korea anytime, anywhere.
Cook Hi-myeon
Hi-myeon’s boiled udon noodles were first introduced in 1974.
During its peak years in 1979 and 1981, Hi-myeon became a nationwide favorite, selling up to 7,000 boxes per day (40 packs per box). When first released, the product won the Gold Prize at the Consumers’ Choice Awards hosted by Consumers magazine. Hi-myeon was Korea’s first fresh udon noodles, and in the 1980s, TV host Song Hae’s famous commercial line “Let’s Cook Hi-myeon!” became a nationwide catchphrase.
Currently, seaweed-flavored udon, seafood-flavored udon, and fish cake udon are produced.
Brand Highlights
7,000 Boxes per Day
Sales of 40-Count Boxes
At its peak in 1979 and 1981, Hi-myeon recorded sales of up to 7,000 40-count boxes per day.
Song Hae’s “Cook Hi-myeon”
A noodle loved enough for its slogan to become a catchphrase
The 1978 Hi-myeon commercial featuring popular broadcaster Song Hae made the phrase “Cook Hi-myeon” widely loved, matching the product’s popularity.
SINCE 1974
Korea’s First Fresh Udon Noodle
Launched as Korea’s first fresh udon noodles, Hi-myeon won the Popular Gold Award at the Consumer-Selected Excellent Product Contest at its debut.
Products
Plain Udon
Brand Media
