Brand Story
Nuneddine, a Rich and Flaky Italian-Style Snack
Brand Story
Launched in 1992, Nuneddine is Samlip’s signature snack that faithfully recreates the taste and appearance of the Italian gourmet treat Sfogliatine Glassate.
Its crisp, layered pastry is topped with a thin layer of meringue and a lattice of sweet apricot syrup, creating a distinctive harmony of texture and flavor that stands out at first glance.
Loved over the years as a snack that feels both familiar and refined, Nuneddine continues to be enjoyed as a timeless favorite.
Brand History
1992
First produced in August 1992, Nuneddine quickly became one of Samlip’s representative snack products. After succeeding in developing a high-end Italian-style pie, Samlip actively introduced Nuneddine to the snack market, even featuring TV star Choi Soo-jong in its advertising at the time. Nuneddine became a major hit in the pie market, recording peak sales of 8,000 boxes per day in 1992 and 1993.
Brand Highlights
8,000 Boxes per Day
Sales record in 1992–1993
Nuneddine set a sales record of 8,000 boxes per day in 1992 and 1993, following the successful launch of its premium Italian-style pie.
Top Star Choi Soo-jong
A Snack Loved by a Prime-Time Star
Its popularity led to the appointment of top television star Choi Soo-jong as its exclusive commercial model, marking Samlip’s entry into the snack market.
Since 1992
Launch of a signature snack line
Crispy yet sweet and satisfying, Nuneddine has been a representative snack since it was first launched in August 1992.
Products
Mini NUNEDDINE
Long Stick NUNEDDINE
NUNEDDINE
Mini NUNEDDINE
Long Stick NUNEDDINE
NUNEDDINE
Brand Media
